FEATURE PHONES: A DYING PHONE SEGMENT

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INTRODUCTION:

Remember, how your life was before you owned one of those attractive and high-end smartphones?

Those were the days when owning a feature phone was a big thing. This was around the 2000s, when feature phones came into existance and peaked popularity in the market!

Feature phones are the ones that introduced new features like playing games and listening to music, to the old-existing phones that were just used for calling purposes. This is the time when the concept of messaging came into picture.

WHAT IS A FEATURE PHONE?

A feature phone is a traditional phone that includes a limited number of features such as a camera, MP3 player, Internet access etc. This category is distinct from smartphones and refers primarily as low-range phones, those that fall between basic phones (features) on the lower end and smartphones on the higher end.

HISTORY OF FEATURE PHONES:

Prior to the popularity of smartphones, feature phones could be termed as high-end phones with assorted features. Though feature phones were originally introduced somewhere around the year 1995, the first ‘Made for India’ feature phone was launched in the year 2003. With just 2 games, an SMS feature and downloadable monophonic ringtones this phone had approximately 250 million sets sold worldwide.

It might seem that we’re skipping a few years here, but that’s somewhat intentional. From the year 2008 onwards, the mobile phone segment slowly started shifting its focus from basic feature phones to more of smartphones, which had better operating software and technology as compared to the feature phones.

CURRENT STATUS IN THE MARKET:

According to an article published on 3rd December, 2013 share of feature phones has slid to 81% of the total market in third quarter of 2013. According to International Data Corporation’s (IDC) APEJ Quarterly Mobile Phone Tracker, mobile users are slowly migrating from feature phones to smartphones.

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The main factors for this rapid shift of consumer preference towards smartphones have been the narrowing price gap between feature phones and smartphones. In fact a recent report states that the feature phone market plummeted by approximately 14% over Q3 in 2014.

Well, it seems that the Feature phone segment is dying after all.

Maybe, one day you will be able to bend a phone like a piece of thin plastic or maybe you won’t even have to touch it, doing all of your multitasking from cellular implants.


Celkon enables Telugu Desam Party (TDP) to go paperless at grassroots levels

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Celkon has facilitated the ruling party in Andhra Pradesh – Telugu Desam Party (TDP) to carry out paperless transactions at the grassroots level.

TDP recently launched the party’s biennial membership enrollment drive. With an aim to go paperless for the membership drive, the party members used Celkon’s popular Xion S CT695 tablets. Celkon’s Xion S is enabling the party to collect the data for listing members’ details and making it live online real-time. The party will be enrolling members in Karnataka, Maharashtra, Tamil Nadu etc through the digital route.

Celkon’s new gen Xion S CT695 tablet features 6.95” HD Display which allows accurate documentation viewing proportions. The device is equipped with 1GB DDR3 Ram and 8GB ROM enabling for ultrafast performance. Xion S comes with Android Kitkat and is powered by 1.2 Dual Core Cortex A7 Processor which facilitates smooth multitasking and runs complex applications efficiently. Xion S is a very-efficient utility model which also supports 3G Video Calling. OTG Support makes it easy for connecting different accessories to the device. Xion S can take excellent snaps with its 5MP rear camera. The tab supports dual sim and Wifi connectivity for instant access. The device is powered with a 2500 mAh battery.

Celkon’s Xion S provides for an efficient digital experience and high-quality performance. Celkon has many more such innovative offerings in the pipeline. Celkon is well equipped & looks forward to participate in similar government and non-government mass digital drives.


Celkon Mobiles launches Millennia Q450 smartphone priced at Rs 4,799

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Celkon Mobiles today launched its new smartphone, Millennia Q450, priced at Rs 4,799.
The dual SIM 3G handset features quadcore 1.3GHz processor, Android KitKat operating system, 512MB RAM, 4.5-inch display, 5MP rear camera, 1,800mAh battery and 4GB memory (expandable up to 32GB).

Originally published by: Financial Express


Celkon and Aircel join hands to bring Smart Offers

Celkon Mobiles, one of the leading Indian mobile brands; has associated with Aircel, a leading innovative telecom operator; for smart offers. With this association Celkon aims to strengthen its philosophy of making smartphones and cutting edge features accessible to all.

Through this association with Aircel, Celkon has combined two models, Celkon Campus A356 and Celkon C329 at a exiting price point of only Rs 3,333/-. The offer includes smartphone with Kitkat and a feature phone. Aircel will offer upto 1.5 GB of 3G data on both phones for three months.

Celkon Campus A356 is a Dual SIM, KitKat model with a 1GHz Processor and 3.5” HVGA display. The device comes with a 2MP rear camera and a front camera supporting 3G video calling facility. Customers can now enjoy a good storage facility with a 32 GB Expandable memory. The model is also supported by WiFi + Bluetooth and comes with a 1200 mAh battery. The Celkon C329 is also a Dual SIM model with a 1.8” display. The model is crafted for music lovers and comes with audio, video players, FM radio, Bluetooth and GPRS. The C329 has expandable memory upto 8GB. The model also has built in multi language support with languages like English, Hindi, Telugu, and Kannada. The auto call record feature ensures that the users don’t miss out on important conversations. The 3.5mm Jack supports all kinds of earphones and makes for hassle free music listening.

Commenting on the offer, Mr.Murali Retineni, Executive Director-Celkon Mobiles said, “We at Celkon believe in products which are packed with cutting edge features and are affordable to all. In continuation of that, we are today pleased to announce our association with Aircel. We hope this association will be a win-win for both of us as new customers can enjoy the additional value of cutting edge features with free data. Moreover the package will also offer reduced call rates.”

Mr. Anupam Vasudev, Chief Marketing Officer of Aircel, said, “With the data revolution advancing every day in India, an aggressive drive of data penetration is of utmost importance to strengthen the country’s telecom ecosystem. Device tie-ups help a great deal in this direction, as both – telecom operators and handset manufacturers – complement each other to bring in affordability in devices and help boost data proliferation. Keeping with the best interests of this symbiotic relationship, we’re truly delighted to partner Celkon and are confident that our customers will be happy with this value-for-money offer.

Recently Celkon launched its first OCTA core model OCTA 510, and Millennia ME Q54 which have been very successful in the market. Celkon plans to introduce much more exciting products and offers in the coming months.

Originally published by: Indian Info Line


CELKON LAUNCHES FIRST OCTACORE PHONE

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Actor Tamannah Bhatia launching the Celkon’s Octa Core 510 in Hyderabad on Wednesday . At right is Retineni Murali, Managing Director of Celkon.
Photo: PV Sivakumar

HYDERABAD, JAN 14:

Mobile phone manufacturer Celkon has launched Millennia OCTA 510, its first octacore phone.

Priced at Rs. 8,999, the phone comes with a 2000 mAh battery and 1 GB RAM and 1.4 GHz Octacore Kitkat.


Celkon unveils under- 5,000 Windows phone

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Aiming high (from left) Y Guru, Chairman and Managing Director, Celkon Mobiles, Murali Retineni, Executive Director, Rajiv Ahlawat, Director, Mobility, Microsoft India, and Rohit Kapur, Director, Qualcomm, at the launch of WIN 400 in Hyderabad on Monday. – PV SIVAKUMAR

Microsoft to work with channel partners to increase its OS share

HYDERABAD, NOV. 1:
Celkon Mobiles, the Hyderabad-based mobile phone maker with a 4 per cent market share in the smartphone segment, has entered the Windows Operating System segment by launching the cheapest phone in the country with Microsoft’s OS.

Priced at ₹4,979, the four-inch WIN400 phone works on Windows 8.1 OS and comes with a 1.2 GHz quad core processor with Qualcomm’s Snapdragon 200 chipset. The four-inch display phone, however, comes with a 1,500 mAh battery, leaving a concern here.

Qualcomm and Microsoft have said the battery efficiency in Windows OS phones is far better and gives comfortable battery backup.

Microsoft, which has decided to open up its mobile operating system for other manufacturers of late, said that is in the process of strengthening the ecosystem to spread the OS. Asked whether their decision to share the OS with other phone-makers was a bit too late, Rajiv Ahlawat, Director (Mobility) of Microsoft, said they were waiting for a product that could differentiate them (with the competition).

Windows OS is a very distant second to Android that rules the smart phone market globally and in India.

While its internal memory is pegged at 4 GB, the phone allows users to increase the memory to 32 GB.

Addressing a press conference here, Murali Retineni, Executive Director of Celkon Mobiles, said the company was looking at increasing their marketshare to 7-8 per cent in the smartphone market by the end of March 2015.

About 55 lakh smartphones are sold in India every month.

Originally published by: The Hindu Business Line


Celkon Millennia Epic Q550 With 5.5-Inch Display Launched at Rs. 10,499

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Celkon on Wednesday launched the Millennia Epic Q550 smartphone with a price tag of Rs. 10,499. The handset is available to buy from major smartphone retailers and e-commerce websites.

The Celkon Millennia Epic Q550 is a dual-SIM smartphone which runs Android 4.4 KitKat out-of-the-box. The domestic handset maker has recently been pushing out Android KitKat-based smartphones such as the Campus Whizz Q42 and Celkon Colt A401.

The Millennia Epic Q550 features a 5.5-inch (720×1280 pixels) HD OGS display and is powered by a 1.3GHz quad-core Cortex-A7 processor (unspecified chipset) coupled with 1GB of RAM.

It comes with 16GB of inbuilt storage, which is further expandable via microSD card (up to 64GB). It sports an 8-megapixel autofocus rear camera with LED flash, while there is a 2-megapixel front-facing camera also onboard. The Celkon Millennia Epic Q550 features 3G, GPRS/ EDGE, Wi-Fi 802.11 b/g/n, Micro-USB, and Bluetooth connectivity options.

The smartphone packs a 3500mAh battery which the firm says can last up to three days on standby mode. Celkon also touts its Millennia Epic Q550 to feature an 8mm thick unibody build. It is available in Black colour variant.

“The new Millennia Epic Q550 is truly a model with epic proportions. With several innovative features combined and packed into a single set, Epic will give its users an experience that is more exhilarating than most premium phones available in the market especially at a steal deal price of just Rs. 10,499. We will continue to deliver many such feature-rich, best quality models in the coming months as well,” said Murali Retineni, Executive Director-Celkon Mobiles in a statement.

Originally published by: NDTV Gadgets


Celkon launches campus Q42

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Film actress Tamannah Bhatia at the launch of Celkon Mobiles Q42 new phone in Vijayawada on Thursday.
Photo: V. Raju.

With the selfie craze catching fast among many smartphone users, mobile companies are loading attractive features in their latest devices. Celkon Mobiles launched one such mobile – Q42, which comes with a flash light both in the front and rear. Powered with a 1.3GHz quadcore processor, the dual sim phone has a four inch screen with WVGA display. The phone is equipped android kitkat 4.4.2 and has 512 MB RAM along with a 32 GB expandable memory.

“Not many mobile phones are equipped with a flash light in the front and this is a significant feature in this phone. I like selfie a lot and I am going to buy this phone immediately as it enables me to take selfie even in the night,” said film actress Tamannah Bhatia, who launched the mobile in the city on Thursday.

The Q42 is one of the best in line its category with features matching those of high-end phones. The front camera with flashlight will stand out for the selfie generation and more importantly, it comes at an attractive price of Rs.4,999, said Murali Retineni, Executive Director of Celkon Mobiles.

Celkon Mobiles constantly launches innovative offerings in smartphone and feature phone categories. It is the company’s endeavour to make technology affordable to all. Since the launch of campus A35K Android Kitkat mobile a couple of months back, more than four lakh units were sold, he claimed.

“We are proud that the Telugu brand is now operating in more than 10 countries, including Africa and Sri Lanka, apart the vast growing Indian market,” said Mr. Retineni.

Originally published by: NDTV Gadgets


Celkon eyes 50% growth in revenues this fiscal

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BANGALORE, OCTOBER 13:

Fuelled by an increasing demand for smartphones, Celkon Mobiles is eyeing revenues of ₹1,400 crore, a 50 per cent growth in the 2015 fiscal year.

The Hyderabad-based phone maker believes that out of the 7 lakh handsets that it sells every month, at the end of fiscal 2014, had clocked revenues of ₹920 crore but sees that with an increasing number of people buying smartphones, it will help them achieve target. “About 60 per cent of our sales comes from smartphones and with the onset of the festive season, we are confident of achieving this milestone,” Murali Retineni, Executive Director, Celkon Mobiles, told BusinessLine.

Bulk of the growth would come from Tier-II and small town cities, where the hunger for smartphones is on the rise and where competitors such as Karbonn and Micromax have strong footing too.

According to a recent Asia Pacific Quarterly Mobile Phone tracker report by IDC, smartphone shipments have grown 84 per cent on a yearly basis in the June ended quarter or a total of 63.21 million handsets sold.

Sales target
Retineni has also set a target of selling a million smartphones every month, from the existing 7 lakh handsets, starting from this festive season. Company officials point to a spate of recent handset launches that can drive this growth. For example, the Ultra Q500, is supposed to be fastest smartphone from the Celkon stable, which boasts of a 5” HD screen, 2GB RAM and other functionalities at less than ₹10,000.

Similarly, company officials point to the Millennium Vogue handset, which is priced at ₹7,999 and comes with a differentiation of being the slimmest Indian handset and an advanced battery backup. “Last year, we sold 5 lakh handsets a month and this has gone up by another 2 lakh this year, which indicates strong demand for smartphones,” said Retineni.

Analysts believe that Celkon is doing this to catch up with other device makers such as Micromax and Karbonn, with the former eyeing the billion-dollar mark at the end of this fiscal year.

The company, despite growing revenues at a fast clip, has ambitions to be the top five device makers, said Sanchit Vir Gogia, Analyst, Greyhound Research.

Originally published by: The Hindu Business Line


Microsoft phones with Opera browser from early next year

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Sunil Kamath (left), Vice-President ( South Asia), Opera Software, and Murali Retineni, Executive Director, Celkon, launching the Campus Nova A352E Android smartphone with pre-installed Opera Mini, in Hyderabad on Wednesday. Photo: P V Sivakumar

HYDERABAD, SEPT 24:

Microsoft is likely to roll out phones with Opera browser from early next year. The IT giant, which bought the phone maker Nokia, had entered into an agreement with the Oslo-based browser firm to make it a default browser on its phones.

Though the deal was signed recently, it would take some time before it comes up with the phones with Opera browser. “We expect that to happen from early next year,” Sunil Kamath, Vice-President for South Asia, Opera Software, said.

Addressing a press conference here on Wednesday, he said the Opera browswer was gaining ground in India. “We have tied with 16 Indian phone makers and our browser comes embedded in their phones,” he said.

He was here to announce a tie-up with Celkon Mobiles, a Hyderabad-based phone maker.

Originally published by: The Hindu Business Line