FEATURE PHONES: A DYING PHONE SEGMENT

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INTRODUCTION:

Remember, how your life was before you owned one of those attractive and high-end smartphones?

Those were the days when owning a feature phone was a big thing. This was around the 2000s, when feature phones came into existance and peaked popularity in the market!

Feature phones are the ones that introduced new features like playing games and listening to music, to the old-existing phones that were just used for calling purposes. This is the time when the concept of messaging came into picture.

WHAT IS A FEATURE PHONE?

A feature phone is a traditional phone that includes a limited number of features such as a camera, MP3 player, Internet access etc. This category is distinct from smartphones and refers primarily as low-range phones, those that fall between basic phones (features) on the lower end and smartphones on the higher end.

HISTORY OF FEATURE PHONES:

Prior to the popularity of smartphones, feature phones could be termed as high-end phones with assorted features. Though feature phones were originally introduced somewhere around the year 1995, the first ‘Made for India’ feature phone was launched in the year 2003. With just 2 games, an SMS feature and downloadable monophonic ringtones this phone had approximately 250 million sets sold worldwide.

It might seem that we’re skipping a few years here, but that’s somewhat intentional. From the year 2008 onwards, the mobile phone segment slowly started shifting its focus from basic feature phones to more of smartphones, which had better operating software and technology as compared to the feature phones.

CURRENT STATUS IN THE MARKET:

According to an article published on 3rd December, 2013 share of feature phones has slid to 81% of the total market in third quarter of 2013. According to International Data Corporation’s (IDC) APEJ Quarterly Mobile Phone Tracker, mobile users are slowly migrating from feature phones to smartphones.

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The main factors for this rapid shift of consumer preference towards smartphones have been the narrowing price gap between feature phones and smartphones. In fact a recent report states that the feature phone market plummeted by approximately 14% over Q3 in 2014.

Well, it seems that the Feature phone segment is dying after all.

Maybe, one day you will be able to bend a phone like a piece of thin plastic or maybe you won’t even have to touch it, doing all of your multitasking from cellular implants.


Celkon enables Telugu Desam Party (TDP) to go paperless at grassroots levels

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Celkon has facilitated the ruling party in Andhra Pradesh – Telugu Desam Party (TDP) to carry out paperless transactions at the grassroots level.

TDP recently launched the party’s biennial membership enrollment drive. With an aim to go paperless for the membership drive, the party members used Celkon’s popular Xion S CT695 tablets. Celkon’s Xion S is enabling the party to collect the data for listing members’ details and making it live online real-time. The party will be enrolling members in Karnataka, Maharashtra, Tamil Nadu etc through the digital route.

Celkon’s new gen Xion S CT695 tablet features 6.95” HD Display which allows accurate documentation viewing proportions. The device is equipped with 1GB DDR3 Ram and 8GB ROM enabling for ultrafast performance. Xion S comes with Android Kitkat and is powered by 1.2 Dual Core Cortex A7 Processor which facilitates smooth multitasking and runs complex applications efficiently. Xion S is a very-efficient utility model which also supports 3G Video Calling. OTG Support makes it easy for connecting different accessories to the device. Xion S can take excellent snaps with its 5MP rear camera. The tab supports dual sim and Wifi connectivity for instant access. The device is powered with a 2500 mAh battery.

Celkon’s Xion S provides for an efficient digital experience and high-quality performance. Celkon has many more such innovative offerings in the pipeline. Celkon is well equipped & looks forward to participate in similar government and non-government mass digital drives.


Celkon Mobiles launches Millennia Q450 smartphone priced at Rs 4,799

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Celkon Mobiles today launched its new smartphone, Millennia Q450, priced at Rs 4,799.
The dual SIM 3G handset features quadcore 1.3GHz processor, Android KitKat operating system, 512MB RAM, 4.5-inch display, 5MP rear camera, 1,800mAh battery and 4GB memory (expandable up to 32GB).

Originally published by: Financial Express